In It For Health

Where health and psychology intersect

If McDonalds retires Ronald, perhaps it shouldn’t stop there…

Posted by Dr. Susan on May 19, 2011

A group of medical professionals is calling for McDonald’s to get rid of Ronald, citing the childhood character’s link to the the childhood obesity epidemic. 

There is something wrong with this on two levels. To begin, if we were to get rid of Ronald, why stop there? It doesn’t seem fair to single out one marketing character. Should we also tell Disney, Nickelodeon and every single cereal company that they’re not allowed to use mascots to sell their products? No–this is not the way a democracy works! I’m all for protecting kids against inappropriate marketing, but this goes too far.

Of course we need to protect our kids, and make sure that big business act in the best interest of the public, BUT we also need to place real responsibility on parents to educate their kids about marketing and product placement. Most importantly, parents need to say NO to their children when they don’t believe eating a particular food isn’t healthy or necessary at that moment.

It is always easy to blame someone else; it’s much more difficult to take responsibility. Ronald has been around for many years prior to the obesity epidemic. It’s only in the past twenty years or so that parents have started to be afraid to say NO to their kids–worried that they may have a tantrum, or their child might feel alienated won’t be their friend anymore.  Parenting is not always easy, in fact sometimes it’s downright difficult, but in the end, your child will be a stronger person if you role-model and teach taking responsiblity for one’s own behavior.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

 
%d bloggers like this: